Fashion Management Design Lulu Lemon Brand Essay

Fashion Management Design Lulu Lemon Brand - Essay Example The paper "Fashion Management Design Lulu Lemon Brand" concerns the Lulu Lemon's Fashion Management Design. The toolkit is implied by the Three Pillars of Sustainability, which contains Economic, Ecological and Social dimensions. The term ‘sustainable development’ was born in 1987 by United Nations Commission on Environment and Development. The idea of equal attitude towards the three pillars is grounded on the hypothesis, that human needs cannot be met by one single pillar; economy, ecology and social issues are the three interconnected systems which are to remain stable. In reality, such equality doesn’t exist and economic side tends to be more convincing. Ecological and social pillars are less disputed, but ironically, they are the ones to be stressed in the first place, and the profitability is to follow naturally. In case of Lulu Lemon brand, the past experience and failures in particular need to be traced and analyzed; they are the indicators to show the dir ection to be followed in order to develop a sustainable strategy. The brand known as Lululemon Athletica was established in early 1998 by Chip Wilson. It is a Canadian company, specialized in yoga and athletic clothing. The targeted segment is the educated woman leading healthy and active lifestyle. Basically, Lululemon has developed a community-based strategy, promoting healthier, longer and fun lives. Basically, the Lululemon brand is not just about selling clothing, it is targeted at building loyalty by means of grassroots marketing.