The Body In American Popular Culture Essay Example | Topics and Well Written Essays - 1000 words

The Body In American Popular Culture - Essay Example Even as early as the beginning of the twentieth century, American culture has been concerned with the concept of the ‘body’, and in the need for physical exercise and fitness for both men and women (Winter, 1999, p.33). focusing on the body and the concept of masculinity. One of the important reasons for this development is the increased attention given to the male body by popular culture and the media. With the stress on desirable body images, there is increased premium placed on physical attractiveness for men, with the consequent need for men to invest in their appearance. Visual media in the form of advertising, film, magazines, folk tales, and other fields promote men’s increasing awareness of their bodily condition, encouraging them to pursue ideal conceptualizations of physical beauty. Wienke (1998) adds that vulnerability to the allure of the consumer market is also increased. To â€Å"enhance both the physical and symbolic value of men’s bodiesâ⠂¬  states Wienke (1998, p. 256), there is growing the availability of a range of exercise equipment, dietary supplements, and other products.