DEVELOP A MARKETING PLAN Essay Example | Topics and Well Written Essays - 2500 words

DEVELOP A MARKETING PLAN - Essay Example However, the entrance of smaller companies that offer the same diversity in design and high class quality is forcing to reinvent itself. This paper will explore the marketing opportunities it can tap in order to reinvent its image to a flexible label that is essential to every fashion genre. Situation Analysis Internal Environment One word. That’s all it takes for a person to know someone inside and out, its history, its sensibilities, its personality, and its relationships. That word is the brand name. Coca-Cola. iPod. Nike. Google. Their identities are so strong and so embedded to the minds of the consumers that no single study, perhaps not even a compound of a thousand, can comprehensively explain how each company built it. Cotton On, despite being a young label, has experienced a certain amount of success in positioning themselves in the market and securing a loyal consumer base who identifies them with the same laidback, simple, and organic image of the country where it o riginated from, Australia. It is, despite possible apprehension of the fashion elite a brand that exudes style. It started in 1991 in Geelong, Victoria, Australia. Twenty years is considered young in the fashion retail business. Yet, it has expanded to more than 600, employing more than 4,500 people in the same countries where it distributes - Australia, New Zealand, Singapore, Hong Kong, Malaysia and the US. Its success may be credited to the same formula that casual brands like Roxy and Target has (Grail, 2009). It has managed to become an accessible brand but its lines were never tacky or common. By not emphasizing its affordability and flaunting its quality in both engineering and aesthetics have allowed it to develop a stylish image that cuts across all segments age, gender, and social class. External Environment The cards the Australian fashion industry has are not good ones. It seems easier to fold than to call it. The geography itself is a disadvantage of epic proportion. It is more than 20 hours away by plane from all of the major fashion capitals such as Paris, London, and New York. The time difference also means contradicting weather. When it’s summer in Australia, it is winter in Paris. To any fashion expert, that’s a recipe for disaster. The international economic crisis also damaged the value of the Australian, from 53 to 106 Australian cents to the US dollar. Any fashions sales expert will tell you, that’s setting yourself up for suicide and mutilation because it makes any exported product from Australia expensive (Gay, 2010). Juxtapose this with the continuous birth and growth of many other labels from or manufactured in Asian countries where labour and raw materials are affordable and you have a losing formula. The disadvantages don’t end there. The local market is small. There are only 23 million people in a country that highly penetrated by international brand whose volume of production allow them to sell products at a much lower price. The only way for any brand to grow is to go out of the Australia. The complexities continue. Unlike other secondary fashion markets like Brazil, India and China which is difficult because

Oracy in Teaching Maths and Science Essay Example | Topics and Well Written Essays - 2500 words

Oracy in Teaching Maths and Science - Essay Example The teachers use different strategies to provide opportunities to allow different types of discussions. Spoken language skills need to be developed in all subject areas, as different curriculum areas require different speaking and listening skills. There are different aspects that need to be observed relating to the different processes involved in talking, thinking and interthinking. For example, in assessing a child's ability to analyse a problem, his or her skills at speculating, questioning and hypothesising have to be observed. In assessing a child's ability to communicate, his or her skills at describing, explaining and clarifying have to be observed. This requires that the teacher observe a set of pupils of just two or three per session so that an appropriate observation of skills and a proper planning of talk experiences can be made. It is useful to involve pupils in the planning process so that they can participate in discussions as to what skills are needed in different area s such as math problem-solving, science experiments, etc., and the different kinds of talk, the outcomes and the resources available. Children should be made to work in different groups, playing diverse roles, so that stereotyping can be avoided and their different skills can be observed. Participation in diverse groups helps the children understand the functioning of group dynamics and the benefits of team work. Lalljee cites the example of 6-year-old children working in pairs for producing a free form class poem where the discussions of their ideas inspired them enough to produce an illustrated booklet which was read with enthusiasm by them (Lalljee 1998, p.6). Encouraging students to make suggestions on problems and ideas allow them speaking and listening space within the curriculum. Development of problem-solving skills According to the National Curriculum, teachers are expected to provide pupils opportunities to develop seven common requirements - Curriculum Cymreig, Communication Skills, Mathematical Skills, Information Technology Skills, Problem-solving Skills, Creative Skills, Personal and Social Education - through their study of the National Curriculum subjects (Common requirements n.d.). The Education Act of 2002 stipulates that a balanced and broadly-based curriculum should prepare pupils for the "opportunities, responsibilities and experiences of later life" (Skills framework 2007, p.2). Future Skills Wales 2003 Generic Skills Survey reports that of skills gaps reported by employers, lack of IT skills is the most common problem "followed by communication skillsshowing initiative, problem solving and ability to learn" (cited in Skills framework 2007, p.2). The skills framework developed for oracy moves on a continuum of different levels and stages for developing and presenting information an d ideas. The problem-solving skills in oracy are developed through several key stages. For developing oracy, the first key stage involves using talk to develop thinking by exploring, developing and clarifying ideas, predicting outcomes and discussing possibilities. The second stage involves talking for a range of purposes, including planning, predicting and investigating. The third stage involves t

Netflix Case Study Example | Topics and Well Written Essays - 750 words

Netflix - Case Study Example Apart from this, there was also a scheme whereby any new subscriber would be allowed access t o its movie library on one month trial basis. After this the subscriber is automatically taken as a subscriber unless he cancels the subscription personally (Thompson 282). 2. Marketing tie ups- Netflix had entered into a deal with a company named Startz Entertainment and made tie ups with entertainment content providers such as Universal Studios, Twentieth Century Fox, Indie films etc that gave the subscribers an access to several new movies at the same amount they paid (Thompson 284). This move was taken to increase the popularity of the company. 3. Quick delivery to subscribers- Netflix made it a point to deliver the ordered DVDs to the subscribers within one business day after the order is placed (Thompson 286). For this, the company had formed several regional centers that helped to deliver the DVDs in a very short time. This was a strategy to increase its popularity amongst the customers. 1. The company has a fast mover delivery system on its online subscriptions. This has been done by setting regional bases in several areas. Also, by placing orders online the company made watching movies cheaper (Thompson 286). There are fewer threats from new entry into the market place and Netflix enjoyed a market leader position there. Making movie steaming and renting cheaper involves huge money and this would not be easy for any new company in a short time. (e) Degree of rivalry- the degree of rivalry can be strong as there are fewer companies operating in the market. Rivalry can also arise from other sources such as the cable and satellite companies (Thompson 281). Strengths – the strengths of the company lie on its fast delivery and huge collection of movies. The company had also got has a huge customer satisfaction as it had around 16.3 million subscribers (Thompson 287) and strong brand recognition. Weakness – the company relies on fast delivery of

Business - Decision Making Essay Example | Topics and Well Written Essays - 1000 words

Business - Decision Making - Essay Example For example, the depreciation in the value of a car as time passes and the distance it is driven is done by simple regression. But this type of situation rarely exists since there are many complex factors or variables that exist in the real world. If we want to calculate the future earning of a person taking only his years in school is simple regression, but it is not accurate since other factors like age, qualification, industry, experience are not taken into account. If we take all these factors into account the situation becomes more complex and hence multiple regressions would have to be used. Linear regression is used in similar circumstances as a simple regression. A relationship between height and weight of adults can be presented in a linear regression. The heights and weights are marked on a graph and a straight line is drawn through the middle. On the other hand nonlinear regression (NLREG) is used in more complex situations. "NLREG is a powerful statistical analysis program that performs linear and nonlinear regression analysis, surface and curve fitting." (NLREG). After the taking over of Company W, WidgeCorp is supposed to be one of the leading industries under marketing of snack foods and beverages. Their style of management and business decision-making was different from the company W. The WidgeCoThe WidgeCorp wanted their employees to collect relevant information's by doing statistical analysis and make use of the information gathered for decision making and further action, unlike the company W which actually relied on experience and judgment of their managers. (Problem, 2008). By the next year, within the industry, the sale of snacks and cold beverages are supposed to be the largest product segments, and these 2 categories will become driving force of the industry. The cold beverages are acquiring space in almost all shops with a high proportion in hotel groups and restaurants. Cold storage machines grew at an even more impressive 42% in 1999, with this growth coming at the expense of shelf-stable products. According to the National Restaurant Association, revenues from restaurants as far as cold beverages are concerned are expected to reach $321 billion in 1999. This cold beverages industry is concerned as a large and healthy industry in our economy, and suppliers to this industry are expected to benefit from this growth. The chances of progress of a industry which is fast moving and innovative which can introduce enhanced products to the restaurants and other needy customers stand to gain significant market share in a relatively short time span. The company can market its cold beverages to three distinct market segments including; distributors, branded sandwich and juice manufacturers, and end users, whose main focus will be on restaurants and hotels. (Vending services business plan, 1996-2008). According to AC Neilson figures, in the cold beverage industry there has been a continuous increase in sales figures. The market saw considerable growth in , rising by 214% in 2002 and 2003, A survey commissioned by the company Squeeze last year showed that 53% of Irish people drink fruit juice almost daily. Sales figures intimated that Britain now consumes 2.2 billion

Mechanical engineering Essay Example | Topics and Well Written Essays - 1250 words - 1

Mechanical engineering - Essay Example Because of this blatant impunity that led to massive environmental degradation, global warming crept in altering the global climate for worse. The wanting state of global climate has been a major force behind the dedication that manufacturers across the world have show towards developing new technologies that are environmental friendly unlike the past. The advancement in technology has focused on improving efficiency to the optimum, while focusing on causing as minimal destruction to the natural environment as possible. Several scholars have dedicated their time to finding new technologies in the field of engineering and one can access numerous resources pointing out at the milestones that engineering technology has achieved over the years. The biggest question is: how is advancement in technology significant to engineering field as well as the current and future world? While some sources (Simister; Dodgson; and Conding et al.) postulate that improvement in engineering technology will improve efficiency and making life better, others (Mayer; and Elektorowicz) hold that new engineering technologies are developed with the idea of environment conservation, which is a crucial factor for reducing global climate change. The purpose of this paper is to explore various sources of information relevant to back up the claim that advancement in technology is crucial for high efficiency level and environmental conservation. In her article The Sport-Utility Vehicle: Debating Fuel-Economy Standards in Thermodynamics, Shannon Mayer discusses Fuel-Economy Standards in Thermodynamics, declaring that the world of the 21st century faces critical problems because of the persistent increase in the rate of population. According to her, the world needs engineers with technical experience and critical thinking ability in order to analyze and develop mitigation strategies. In her paper,

In light of the fact that tourism is one of the most important service Essay

In light of the fact that tourism is one of the most important service sectors of global economy, debate the current issues that need to be incorporated into the tourism planning process - Essay Example (WTO(a), 2001). A standout amongst the most urgent parts of universal tourism is the cross-fringe development of purchasers. (WTO(a), 2001). This grants even untalented specialists in remote territories to end up administrations exporters — for example, by offering specialty things, performing in social shows, or working in a tourism lodge. (WTO(a), 2001). Travel & Tourism is one of the heading job inventors in the world. The business utilizes more than 98 million individuals directly, speaking to in excess of 3 percent of all vocation. (Turner & Sears, 2013: 63). At the point when backhanded and impelled effects are incorporated, the business helps around one in every eleven jobs worldwide. (Turner & Sears, 2013: 63). The share of world vocation in Travel & Tourism is more than that for the vehicle assembling and chemicals producing businesses joined together, over every locale of the world. Moreover, the standpoint for the business is moderately positive: job development in Travel & Tourism is conjecture to normal 1.9 percent for every year throughout the one decade from now, contrasted and 1.2 percent yearly development conjecture for aggregate jobs in the worldwide economy. (Turner & Sears, 2013: 63). Throughout the most recent two decades, Travel & Tourism has played a more essential part in the financial advancement of numerous nations. Expanded travel over the globe has been determined by development in genuine earnings; more amazing measures of relaxation time; enhanced and very open transportation frameworks; continuous globalization of business linkages, including supply chains; very viable correspondence frameworks that encourage advertising; and countless tourism administrations. Albeit starting foundation venture is required, as more individuals travel, extra tourism framework is constructed and individuals are utilized to administration the needs of the vacationers. The more guests go to a goal, the more lodgings,

Buying Decisions of the Parents Essay Example | Topics and Well Written Essays - 6250 words

Buying Decisions of the Parents - Essay Example Older children exerted greater influence on their parents; a child’s gender was not a significant factor that influenced their parents’ buying decisions.  Researchers have suggested that, the â€Å"family as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior† (Commuri& Gentry, 2000, p. 1). Since the late 1960’s, marketing managers have identifiedthe central role of the family in decision making and consumption of products (Assael, 1998);family units havebeen at the center of interest of marketers and academics in the line of marketing (Moore, Wilkie, & Lutz, 2002; Shoham&Dalakas, 2005).Joint decisions by the consumer and family members work toward influencing or modifying the desire and disposition of the other family member toward a certain consumer good (Foxall, 1977). A family unit had an intermediating function,and also was the point of integration of an individual within the precincts of a large r society. Being the primary consumption unit, the family was also the primary target for all the available products and their categories (Schiffman&Kanuk, 1983). The family unit might be defined as a group of people residing together who might be related by marriage, blood, or adoption (Loudon & Della Bitta, 1993). A nuclear type of family would consist of a husband, a wife, and their children. An extended family included the nuclear family members and other relatives. During the course of a single day there will be multiple decisions made by family members (nuclear or extended), and in a majority of the cases the wife or the husband will be the prevailing decision maker within the family. Commuri&Gentry Many researchers had focused their studies â€Å"on family consumer behavior and a majority of the literature has been on decision role — who makes what decisions† (Commuri&Gentry, 2000, pp. 8). Other researchessuggeststhat the influence of the wife and the h usband would most likely change according to the (a) product types being considered for consumption, (b) the step reached in the process of decision making,(c) purchase influence type, and (d) the basic characteristics of the particular family that was making the decision (Assael21998).  According to other research, the type of product under consideration was divided into four main categories (see Figure 1). These were: Product types for which the husband had the major influence (Mowen, 1995). Product types for which the wife had the dominant influencing factor (Mowen, 1995). Product types for which the decisions can be taken by either the wife or the husband and for which either spouse can be the dominant factor, called the automaticdecision type (Assael,21998). Product types where the husband and wife go in for a joint decision,called the syncretic decision type (Assael,21998). Figure 1. The family decision making proces. Adapted from Consumer behavior and marketing acti on(p. 462), by H. Assael, 1998, Cincinnati, OH: